Development of "AURIS", an advertising performance guarantee solution that enables cookieless measurement
- Client
- Bullet Group Inc.
Outline
Project Overview
AURIS is a solution that guarantees long-term advertising performance while respecting user privacy, by generating and combining multiple IDs for use across web services and media. It accurately tracks the flow from click to conversion, even under ITP restrictions, without relying on cookies or identifying individuals—ensuring privacy protection.
Member
Backend Engineering:
- Hiroki Yamamoto
